Important Google algorithm changes

1.PANDA UPDATE

The Google panda update is against the content spamming in 2011. It is a strong algorithm update against spamming.

The main focus of this update is against duplicate content, copying from other websites. Spelling mistake and grammatical error. Content spinning, using one sentence in continuous paragraphs. Thin pages or no content pages and automated contents.

PANDA 4.0:

It was introduced by Google in May, 2014 as a permanent filter in their algorithm change.

2. PENGUIN UPDATE 2012:

 Google's update against link spamming is called penguin update. According to this, update Google's main focus is against paid links, link exchange, comment spamming, link farming on the website to increase the ranking process.

penguin 4.0

Its Google update in 2016 against less-quality links. The quality less link exchanges will be cached and punished as per this update.

Guest blogging:

More quality websites would be used as a platform to create blogs and that links in their own websites to increase the ranking.

3.PIGEON UPDATE:

Google's update focused on the local audience in 2014. This update was primarily focused on local SEO. Certain search results of Google will be provided based on particular locations. Especially certain service sectors such as schools, hospitals, restaurants etc.

Google's pigeon update is the algorithm change of Google for certain businesses to show search results on Google based on nearby locations. This is called pigeon update. If your target audience is local, there are certain practices to be done to increase local SEO techniques:

1. Submit your business to "google my business" and verify the location. Google will send a postal letter with a pin code.

2. You should enter the location map, address and phone number provided in the "Google my business" to be provided on the website.

3. In order to increase the ranking in the website, you must add in the local directories (ex: just dial, etc.)

4. Geotagging is the process of embedding the map in the website after Google verification.

5. The social media activities should be high in the area.

6. As part of local SEO, Google search console you should choose the targeted country.

7. Possum, Google update that helps the audience to view the nearby places first from their exact positions.

4.HUMMING BIRD UPDATE:

This update was developed by Google in 2013. As per this update, the more informative results will be provided by Google. It's also called semantic search result. When we search, Google shows the most checked keywords in the search results called semantic key results.

5. RANK BRAIN:

Google algorithm update in which "artificial intelligence" is embedded in the Google search result, which is known as the rank brain. Google took this initiative in the year 2015. It's an updated version of the humming bird update.

6. MOBILE GEDDON: 

This Google algorithm change allows those websites which are mobile friendly to be ranked higher than those which are only system friendly.

7. PARKED DOMAIN UPDATE:

This Google update was done in the year 2012, in which if a user books a domain and keeps it aside without using it for a long time, it is called a parked domain update. The park domain will not be shown in the Google search, it is called parked domain update.

8. EXACT MATCH DOMAIN:

On September 2012 Google made an update in which if we keep the exact keyword, and no update is made on the website for a particular period, google removes this domain from their search result.

9. PIRATE UPDATE:

In 2012, Google made this update that focuses on those websites that copy images, videos and contents of other websites. These will be considered punishable as per this update.

DIGITAL MILLENNIUM COPYRIGHT ACT:

If we find that our website is copied by other websites, then we can make a complaint in Google, and that copied website will be removed by Google as a punishment as per this act.

10. BRACKET UPDATE:

This update of Google took place in 2018 in which unethical sources of reviews and comments in a website will be found and punished by Google as per this update.

https://www.youtube.com/watch?v=r5z-eUauoLk&list=PL80Tsm_pxuk0Ovsbw-IkhydJt9mwO_fnb&index=2