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Methods to improve on-page optimization.

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  On page optimization On page optimization is done to rank the web pages to a higher rank in the Google search engine. This is also known by the name called on site SEO. Changes made inside the website to improve the ranking. Example: changes made in meta description, keywords, etc. Improving this optimization helps to improve the quality of the websites and make it easy for the users. It helps to improve the visibility of the websites. This page optimization process helps to improve the crawling ability of the website to make it more visible to the users that improve the rank of the websites. On-Page factors:   The title meta tag has importance in ranking the website. The keyword should be effective to catch the users. It should be placed at the beginning of the title tag to improve the crawling and is ranked higher by the search engine. Including the keywords in the  meta description  improves the website ranking that helps to get more clicks from the users. The l...
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Google Search Console

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Importance of Google Search Console: It's a free service offered by Google that allows users to analyze your website presence in a Google search result. It shows our websites, linked sites, spam activity and other issues in our websites. It makes our website visible to Google, and there it increases your website ranking. The Google search console is a basic tool to the SEO people. It finds the website issues and rectifies it.  It has options like country settings that will help to do a controlled SEO. It is the most powerful and free SEO service offered by Google. The Google search console has 5 verification processes. 1 . HTML verification file:  Download the Verification File. Upload File Via SFTP. Click the Verify Button At Google Search Console. 2.HTML tag method: Go to the Search Console dashboard, click "Manage Property," then "Verify this property. The "HTML Tag" option comes under Recommended method, then click on the "Alternate methods tab...
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Important Google algorithm changes

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1.PANDA UPDATE The Google panda update is against the content spamming in 2011. It is a strong algorithm update against spamming. The main focus of this update is against duplicate content, copying from other websites. Spelling mistake and grammatical error. Content spinning, using one sentence in continuous paragraphs. Thin pages or no content pages and automated contents. PANDA 4.0: It was introduced by Google in May, 2014 as a permanent filter in their algorithm change. 2. PENGUIN UPDATE 2012:  Google's update against link spamming is called penguin update. According to this, update Google's main focus is against paid links, link exchange, comment spamming, link farming on the website to increase the ranking process. penguin 4.0 Its Google update in 2016 against less-quality links. The quality less link exchanges will be cached and punished as per this update. Guest blogging: More quality websites would be used as a platform to create blogs and that links in their own websit...
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History and Evolution of SEO

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  Digital marketing   When the World Trade Center attack occurred in U S in 2001, Google failed to provide exact information about the attack. The company has set up a meeting to find the reason behind it and find out that most of the pages in Google were not crawling properly at that time. To overcome this issue, Google undergoes the following steps while checking a website. 1. Crawling 2. Catching 3. Analyzing 1. Crawling: It is a function (scanning) done in a program. 2. Catching:  After the first step, Google takes a snapshot of the program. It is called catching. 3. Indexing: It is the process of categorizing the cached website. Two types of optimization: 1. On page optimization. Changes made inside the website are called On Page optimization. Web pages can be easily crawled by the process of this page optimization. The Webmaster (custodian) of the website is responsible for this optimization process using a username or password. 2. _ Off _Page optimization Cha...
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